About Varsity Sports
Varsity Sports is SA's premier intervarsity sports tournament series. Managed by Advent Sport Entertainment and Media (ASEM) on behalf of the University Sports Company (USC), Varsity Sports features various different sports tournaments.
Working closely with the 25 member universities, University Sports SA (USSA), national and provincial sports administration, ASEM is the full-service agency responsible for the success of Varsity Sports.
Sports codes currently and/or previously presented include Athletics, Basketball, Cricket, Beach Volleyball, Football (men’s & women’s), Hockey (men’s & women’s), Netball, Mountain biking, and Rugby 7s (men’s & women’s).
ASEM Varsity Sports
Advent Sport Entertainment and Media (ASEM) was founded by Francois Pienaar in October 2009 and has offices in Cape Town and Johannesburg. ASEM Varsity Sports is the exclusive service provider to the University Sports Company (USC) and its participating universities forming part of the Varsity Sports Series. The USC’s main objective is the administration, development, co-ordination and promotion of non-professional sport between the higher education institutions in South Africa. The organisation plays a vital role in connecting operational students, active students and alumni. Sport remains one of the most powerful marketing platforms. In South Africa sport has been a catalyst for change and nation building in our young democracy.
Varsity Sports is grateful for the support of our sponsors, who make a vital contribution towards changing the lives of young people in South Africa through sporting excellence, academic opportunities, and social development.
We are always on the lookout for commercial partners who have a strong connection with sport and are keen to land their brand at the tertiary level.
If you would like further information on sponsorship opportunities, please contact us on +27 (0)11 486 0787 or firstname.lastname@example.org.